Smart+: Achieve More with Less
Outline
Discover the upgraded Smart+ experience — and learn how to automate your campaigns, capture high-quality leads, and get better results with less effort.
Videos
See how to put Smart+ to work — automating your performance campaigns so you can focus on results, not setup.
TikTok Academy
Automate your next performance campaign with Smart+
Learn how to automate TikTok performance campaigns with Smart+, TikTok's AI-powered advertising solution. Discover best practices for campaign automation, performance optimisation, and creative scaling to improve efficiency, reduce manual work, and drive measurable ROI.
TikTok Academy
Ways to automate your Lead Gen Ads campaigns with Smart+
Learn how to automate TikTok Lead Generation Ads with Smart+ to drive sign-ups, product trials, and customer acquisition at scale. Discover how AI-powered optimisation improves targeting, creative performance, and cost efficiency for lead generation campaigns.
TikTok Academy
Ways to automate your Catalog Ads campaigns with Smart+
Discover how to automate TikTok Catalog Ads using Smart+ to turn your product feed into high-performing dynamic ads. Learn how Catalog Ads integrate with TikTok Ads Manager, optimise product delivery, and drive scalable eCommerce sales through AI-powered automation.
TikTok Academy
Ways to automate your App Ads campaigns with Smart+
Explore how Smart+ automates TikTok App Ads to drive installs and in-app conversions. Learn how AI-powered campaign optimisation improves targeting, simplifies creative workflows, and scales mobile app growth through automated advertising.
On-Demand Webinars
Watch experts walk through how Smart+ 2.0 helps you capture better leads and do more with a smarter, streamlined ad experience.
TikTok Academy
[Webinar Replay] Capturing High-Quality Leads on TikTok with Smart+
TikTok Academy
[Webinar Replay] Achieve more with less: A guide to the upgraded Smart+ experience
Courses
Hands-on courses to help you set up and optimize your Smart+ campaigns — from website sales to lead gen to app promotion.
TikTok Academy
Set up a website sales campaign
Learn how to set up a website sales campaign on TikTok. This course will prepare you to: Choose the best campaign setup for your business. Discover how to use automation to streamline campaign set up and optimization. Apply the best practices for website sales campaigns.
TikTok Academy
Set up a lead generation campaign
Learn how to set up and optimize lead generation campaigns on TikTok. This course will prepare you to: Choose the best campaign setup for your business. Discover how to use automation to streamline campaign set up and optimization. Identify the five ways to capture leads.
TikTok Academy
Set up an app promotion campaign
Learn how to set up and optimize app promotion campaigns on TikTok. This course will prepare you to: Understand the two campaign types for app promotion. Choose the best setup for your app promotion campaign. Apply the best practices for setting up app promotion campaigns.
